Explanation
Reading the question: we see that the prompt is longish
and there's the word "EXCEPT" in the question stem. "Except" questions require
close evaluation of the answer choices. Going thoroughly at first will help us
ultimately finish swiftly. By the way, in case you ever wondered why the EXCEPT
and other words on test are in CAPS: there is no special meaning to the
capitalization; the test-makers are just trying to help you read the question
correctly.
Creating a filter: The word "clearly" hints that our
conclusion lies in the first sentence. It's that tablet reading is supplanting
book reading. Not a great argument, though. One piece of evidence is the
proportion of tablet ownership, and the other is a prior proportion of folks
currently reading a book. The two proportions are not connected in any way by
the argument: that would be the clearest way to strengthen it... showing that
people move from one category to another. It would also be nice to know that
the proportion of book readers has decreased. It would also be nice to know
that people are using their tablets for reading--not for other purposes or just
letting them collect dust. We can use these expectations as our filter. Choices
that match these expectations will not be
the correct answer, since we have the word "except."
Applying the filter: Choice (A) describes something
relevant to the argument, since the argument compares present reading levels to
past levels. So (A) is not the
answer. Choice (B) describes something useful to know--we could have coincidence
without causation--so it is not the correct answer. Choice (C) matches one of
our predictions--maybe tablet reading isn't really taking away from book
reading. So (C) is out. Choice (D) concerns sample representativeness, an
important point which pops up with some regularity on the GMAT. Choice (E)
sounds relevant at first, but it has a defect: it mentions cell phones, not
tablets. Reading on cell phones is relevant to reading, but it has not been
connected to the present argument about whether tablet reading is supplanting
book reading. The correct answer is (E).
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