Explanation
This question asks us why the author mentions brand
identification. Rather than focus on those two words, we should look at what is
going in these lines or this paragraph, because that greater point will define
the purpose of the detail contained within. The author is explaining the second
point of counsel from the World Bank, which is that education of the populace
is important. The mention of brand identification is a nuanced point, because
the author describes it as "rational." It is, nevertheless, still inferior to
being informed, since it's rational for "information limited consumers" (line
42). Let's see what answer choices are consistent with these points the author
is making. Choice (A) makes too strong a statement, because we don't know that
this belief is most responsible. (A) is out. Choice (B) is out, because, as we've said, relying
on brand is still not the best solution. Choices (C) and (D) might fit, so
we'll keep them in. Choice (E) is inaccurate, because the passage states
specifically that "brand identification is a rational strategy for
information-limited consumers worldwide."
We must decide between (C) and (D); one of the two has an objective error.
First (C): is brand identification an example of a culturally ingrained maxim?
It is not, as we can tell from our understanding of the terms and from the use
of the word "furthermore" (line 41) to advance the latter point as distinct and
different from the prior one. We know, moreover, that the practice is
reasonable, and that it contributes to overspending.
Therefore, the correct answer is (D).
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