Unusual Café Welcome! You are encouraged to register with the site and login (for free). When you register, you support the site and your question history is saved.A new café intends to open and offer to its patrons unusual beverages served in an unusual atmosphere. Prior to beginning construction on its location, it had already secured funding based on the quality of its beverages, which it served to potential investors. But when it conducted intensive tests to gauge the interest of potential customers, it tested not whether they liked the beverages, but whether they liked descriptions of the café's atmosphere.Which of the following, if true, best accounts for the new café's approach to conducting tests with potential customers? Investors are unlikely to invest substantial amounts of capital in a café whose own managers are skeptical about the commercial prospects of the beverages they are selling. The potential customers are not likely to be able to envision how initial designs of the café and later designs of the atmosphere might differ. If a new café succeeds, the commercial benefits will accrue largely to the investors, not to the patrons, of the café. After opening its first location, the café will easily be able to make adjustments to the unusual beverages, but it will not be able to make adjustments to the location's unusual atmosphere. Potential customers are unlikely to be able to predict which of the beverages at the café will be the most popular. Review Answer