Buyers’ Commitment Welcome! You are encouraged to register with the site and login (for free). When you register, you support the site and your question history is saved.Studies indicate that potential buyers of an expensive product are more likely to go through with their purchase if they have first made a purchase of a related product, such as an inexpensive product sold by the same company in the same place. Psychologists attribute this behavior to commitment bias, in which people's present actions are influenced by a desire to act consistently with their past actions. A company that sells expensive products will increase sales of these items by first inducing customers to buy inexpensive, easy-to-sell items. Which of the following, if true, most strongly supports the interpretation of the studies? The effect noted in the studies applies to purchases made both in person and online. Customers who have already declared their intent to purchase one item from such a company will not act on their intention by purchasing an inexpensive product in place of an expensive product. Not all companies that sell expensive products have inexpensive, easy-to-sell items available to sell. Commitment bias has been found to be equally strong for purchase made by cash and by credit card. The perception that buying an expensive product is consistent with a past purchase of an inexpensive item is strengthened if both of those products prominently feature the same company branding. Review Answer