New DVD Standard Welcome! You are encouraged to register with the site and login (for free). When you register, you support the site and your question history is saved.The founders of a new company believe they have developed a new standard of DVD that will display movies at far higher fidelity than any other existing standard. While they recognize that the benefits of the new technology may not be sufficient to induce the entire market to adopt the new player and disc formats, they predict that format will be worth the cost of adoption in commercial venues that show movies on large screens, where the improvement in quality would be quite noticeable. Which of the following, if true, would most weaken the conclusion drawn above? The brand reputation of the current technology for movie filming is so strong that it is unlikely to be displaced in the near future for home viewing. Sound quality is important to commercial venues that show movies on large screens, and the sound quality of movies on the new technology would not be improved. The cost of the new system is high and would take even a major commercial venue several months to offset with improved business. Commercial venues can adopt the new technology easily only if the movies they want to show are available on the new disc format. Patrons of commercial venues that show movies on large screens may not appreciate the quality of the new format until they see it in person. Review Answer