Downloaded Ads Welcome! You are encouraged to register with the site and login (for free). When you register, you support the site and your question history is saved.Consultant: Advertising in videos purchased for download has shown promise as a way to activate consumers with a specific product message. Because the long-term impact on brand perception have yet not been shown, however, I do not recommend its use at this time. Client: Your position is inconsistent with your usual practice. You suggest many forms of advertising that have a potential negative brand impact, so concern about long-term brand impact cannot be the real reason you will not recommend this form of advertising. The client's argument is flawed because it fails to consider that in the long-term, downloaded videos might have a negative effect on perceptions of a company's brand it is possible that the consultant does not believe that advertisements in downloaded videos have been conclusively shown to be effective if the client does not advertise in any medium, his product may lose its position in the market the long-term impact on brand perception of an advertisement can take some time to manifest itself known risks can be weighed against known benefits, but unknown risks cannot Review Answer